The world has steadily become a technological village with more businesses becoming tech savvy. Hosting a website or blog was enough before. But social media sites are developing everyday and provide many benefits for online business. Businesses can improve their connections with their customers online. One of those ways is by using social media sites for business development. How are business people taking advantage of this opportunity to launch businesses and boost revenue? Keep reading to find out!

Online business, social websites

What are the benefits of online social websites for launching and developing your business?

By joining and becoming active on various social media sites, your business starts gaining various benefits. Some of them include:

  • Increased brand recognition and awareness- these sites offer a large audience to your business. Once people start liking, commenting, and sharing posts from your page, potential customers start to notice your brand.
  • High conversion rates- with brand awareness and increased social media visibility, chances of sales conversions become much increased.
  • Increased customer satisfaction- your business gets to interact with its customers and give personalized responses to each comment and feedback given.
  • Cost efficiency- compared to other marketing strategies, social media marketing is more efficient and cost effective.
  • Valuable consumer insights- customers are more likely to give constructive criticism, valuable feedback, and participate in surveys online than offline.
  • Improves and maintains your loyal customer base- when you interact with your customers online, you develop a bond. As a result, the customers feel like they can trust you more.

Online business, social websites, social media

Most popular social media sites to launch and develop your own business

To enjoy the benefits of social media sites for your business, you have to choose the most popular websites. The following is a list of some of the best sites to launch and develop your business through online social media.

  • Facebook– one of the most popular websites which easy to use.  There are more than 2 billion users in this platform. Number of active and incentive users is high because Facebook has favorable terms and conditions. Any forward thinking business should view these active users as potential clients. The best part about this website is that it is favored by people of all ages worldwide. So your business will definitely find its target audience here. Facebook has recently launched a targeting advertising feature that you can use to your advantage.
  • Twitter– if you have a small business, which is looking to initiate its social media reach, then this this the best site to use. With Twitter, you can have real time conversations with your followers to add a personal touch to your business.
  • Instagram– this image and video sharing platform would be the perfect site to use if you offer services or sell products that can be put down in a photo. Its large base of users is favorable for those in service industries e.g. photography, food and travel, leisure etc.
  • Linked in– this is more of a professional social media site, where you can connect with business professionals looking to buy your products or services.
  • Google+– it is some sort of hybrid of Facebook and Twitter that works well for target marketing.
  • Other popular sites that your business can take advantage of are YouTube and Pinterest.

How does it work?

Using social media sites to benefit your business is not as complex as it may seem. With the right channels and best strategy, your business is ready to develop to the next level. First, you need to open various social media accounts for your business and get a considerable amount of followers. Then you need to update constantly these pages to stay relevant and keep your followers informed.

How to get the most benefit of social media sites for your business?   

  • Identify the right channels and open your social media accounts- this is dependent on your marketing strategy and target audience.
  • Get a social media manager- the process of managing and constantly updating several social media accounts at once is a difficult task.
  • Invest in social media promoter- it is never easy to get a large following. These influencers drive traffic to your site and create brand recognition. Once your page has become popular and gotten a lot of likes and followers, it becomes easy to market your products to a large audience and interact with your customers.

If your business has not yet created its social media profiles, then it is missing out lots of benefits! Launch your business to the higher level by taking advantage of the opportunities that social media websites have to offer.


Please enter your comment!
Please enter your name here